Staying relevant on Instagram is vital if you want your account to be successful. If you don’t, your followers will quickly lose interest, and you’ll become lost among the other millions of users on the platform.
So how exactly can you stay relevant on Instagram? We previously shared the first 10 tips. Here are the rest of our 20 tips for staying relevant on Instagram:
#11 — Share user-generated content
If you’re looking for a way to stay relevant on Instagram, one of the best things you can do is share user-generated content. This means posting pictures and videos that your followers have shared with you, rather than always sharing your own original content. There are a few reasons why this is a good idea. First of all, it shows that you’re connected to your audience and that you’re interested in what they have to say. Secondly, it’s a great way to get more exposure for your brand. When your followers share your content, their friends and followers will see it, and this can help to increase your following. Finally, sharing UGC is simply a great way to show your appreciation for your fans and followers. So next time you’re looking for something new to post on Instagram, consider reaching out to your audience for content.
#12 — Host a Q&A session
Q&A sessions are a great way to stay relevant on Instagram. By hosting a Q&A session, you can answer questions from your followers in real-time, and you can also get feedback on what kind of content they want to see from you. Q&A sessions are also a great way to build rapport with your followers and establish yourself as an expert in your field. To host a Q&A session, simply post a photo or video announcing the session, and then encourage your followers to submit their questions. You can then answer the questions live on Instagram Stories or in a pre-recorded video. Q&A sessions can reveal to you common concerns that your customers have about your brand.
When creating a list of frequently asked questions, Wizlink is a great tool to build a mobile landing page and create a short URL to include in your Instagram bio section. The FAQ card, among many other available themes on the platform, can be used to post questions and answers on your landing page so that your followers can find it quickly via your bio link.
FAQ card on a Wizlink mobile landing page
Remember to keep the tone of your Q&A session casual and fun, and you’re sure to engage your followers and keep them coming back for more.
#13 — Give shoutouts to other users
It’s no secret that staying relevant on Instagram takes a lot of work. There’s the whole staying active and posting regularly thing, but there’s also engagement. You need to be commenting on other people’s stuff, liking their photos, and following them back if they follow you. Basically, you need to be doing everything you can to get people to notice you. And one way to do that is by giving shoutouts to other users. When you give someone a shoutout, you’re essentially saying, “Hey, I think you’re great and you should check out this person’s stuff.” It’s a great way to show some love to someone while also getting your name out there.
When you give shoutouts, be sure to tag the user in your post so that they get notified. And don’t forget to use relevant hashtags so that your post can reach a wider audience. With a little effort, you can quickly build up a following of engaged users who will help to keep your account active and vibrant. So go ahead and give some shoutouts — it’ll definitely help you in the long run.
#14 — Create engaging videos
Anyone with a smartphone can be a content creator these days. And one of the most popular ways to create content is through videos. Whether you’re vlogging, streaming, or just sharing snippets of your life, videos are a great way to connect with your audience. But if you’re looking to stand out on social media, you need to do more than just point and shoot. Here are a few tips for creating engaging videos that will help you stay relevant on Instagram:
- Plan your content. Just like with any other type of post, it’s important to have a plan for your video. What are you trying to say? Who is your target audience? What kind of tone do you want to set? Answering these questions before you start filming will help you stay on track and avoid rambling.
- Keep it short and sweet. People have short attention spans, so it’s important to get your point across quickly. Aim for videos that are under 2 minutes long. If you have a lot to say, consider breaking your video up into multiple parts.
- Use visuals wisely. A picture is worth a thousand words, so make sure your visuals are saying what you want them to. In addition to traditional video footage, try using graphics, screenshots, and even photos to get your point across.
- Be yourself. People follow you because they like you, so don’t try to be someone you’re not. Be authentic and relatable, and your audience will appreciate it.
You may share your videos across your socials with a bio link to your mobile-friendly landing page to make sure it reaches a wider audience. Wizlink is an excellent tool for achieving this, with a simple dashboard that lets you generate buttons to your video content.
Buttons on a Wizlink mobile landing page
#15 — Create informative videos
If you’re looking to stay relevant on Instagram, one way to do so is by creating informative videos. By informative, I mean videos that teach your audience something new, whether it’s a new skill or just some interesting facts. Your videos should be high quality and offer viewers valuable information. For example, if you’re a travel blogger, you could create a video about the best places to visit in your city. Or, if you’re a fashion blogger, you could create a video about the trends for the upcoming season. Whatever topic you choose, make sure that your video is engaging and informative.
Vlogger streaming a tutorial session
The great thing about this strategy is that it not only keeps your existing followers informed, but it also attracts new followers who are interested in learning from you. And once you’ve built up a following of engaged and curious learners, you’ll have no trouble staying relevant on Instagram for years to come.
#16 — Share relevant quotes
As anyone who’s tried to build a following on Instagram knows, staying relevant is key. That’s why it’s important to post content that will resonate with your audience. One way to do this is to share relevant quotes. A quote that is timely and relevant to your audience can help you cut through the noise and connect with your followers on a deeper level. And when used correctly, quotes can be extremely powerful tools for building your brand and growing your following.
Photo by Ty Williams on Unsplash
Quotes can be about anything, from staying positive during tough times to inspiring others to pursue their dreams. By sharing quotes that resonate with your audience, you’ll not only be providing them with valuable content, but you’ll also be building a stronger connection with them. So next time you’re looking for a way to boost your engagement or when you’re stuck for something to post, try sharing a quote that speaks to you. It just might be the thing that helps you stay relevant on Instagram.
#17 — Make use of all the features Instagram has to offer
Sure, everyone knows how to post a picture on Instagram. But if you’re not making use of all the features the app has to offer, you’re not staying relevant. And in today’s social media-driven world, staying relevant is key. So what are some features you might be missing out on? For one, there’s Instagram’s new shoppable posts, you can make it easy for your followers to buy the products you’re featuring. Another feature that’s often overlooked is the ability to tag other users in your posts. When you tag someone in a post, their followers will see it in their feed, which can help you reach a whole new audience. So next time you’re on Instagram, take a moment to explore all the features it has to offer. You might be surprised at how much more engaging your account can be!
Woman using social media to engage with her fan base
#18 — Optimize your posts for the Explore page
One of the best ways to stay relevant on Instagram is to optimize your posts for the Explore page. The Explore page is a collection of photos and videos that are personalized for each user based on their interests. To get your posts featured on the Explore page, start by using hashtags and locations that are popular among your target audience. In addition, be sure to post high-quality content that will engage your followers. Finally, try to post regularly so that your account stays active and visible to Instagram’s algorithm. By following these tips, you can increase your chances of getting your posts featured on the Explore page and reaching a wider audience.
#19 — Analyze your competition
In order to succeed on Instagram, it’s important to stay relevant. One way to do this is by analyzing your competition. Take a look at who they are following and what kind of content they are posting. See how often they’re posting, what’s working for them and what isn’t. Also, take a look at their engagement levels. Are people liking and commenting on their posts? If so, why? If not, what can you do differently? By staying up-to-date on what your competition is doing, you’ll be able to better position yourself to succeed on Instagram.
Photo by Georgia de Lotz on Unsplash
#20 — Post at the right time
One of the best ways to stay relevant on Instagram is to post at the right time. Timing your posts so that they go up when users are most active will help ensure that more people see your content and engage with it. In general, though, you’ll want to avoid posting during work hours or late at night.
But when is the best time to post? Unfortunately, there’s no simple answer to this question. It depends on a variety of factors, including your audience, the type of content you’re posting, and the platform you’re using. However, there are some general guidelines you can follow to help ensure you’re timing your posts for maximum impact. For example, research has shown that posting during weekday evenings and weekends tends to be most effective.
Photo by Lukas Blazek on Unsplash
The ideal time of the day to post is usually early in the morning or in the evening when people are more likely to be scrolling through their feeds. Of course, ultimately the best way to figure out when to post is to experiment and see what works best for you and your audience. But by keeping these general tips in mind, you can help ensure you’re giving your content the best chance of being seen by as many people as possible. You’ll also want to make sure that you’re posting regularly and consistently — if you only post once a week, it’s not going to matter what time of day you choose. So find a posting schedule that works for you and stick to it!
There are a number of things you can do to stay relevant on Instagram. From tagging other users to optimizing your posts for the Explore page, there are a variety of strategies you can use to ensure your content is seen by as many people as possible. Experiment with different techniques and see what works best for you and your account. And always remember, the most important thing is to produce high-quality content that your followers will enjoy! If you can do that, you’ll be well on your way to success on Instagram.