Key Opinion Leaders (KOL) and Key Opinion Consumers (KOC) are people who advertise products, to give out information about the product for instance its functions, durability, and appearance. They work in the world run by social media and influencer marketing as parts of the brands’ online marketing strategy to get brand awareness and recognition from their target audiences.
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Key Opinion Leaders (KOL) are people who already hold a certain reputation in society, and were asked to advertise brands to get the news spread wide. They are individuals who are trusted and respected specifically for their status quo or specialties. Famous people like movie stars, models, celebutants, or people who made themselves famous on certain social media platforms are all Key Opinion Leaders (KOL).