Knowing your campaign goals or the type of influencers you want to collaborate with puts you a step ahead of your competitors. However, not doing your research on previous professional collaborations for your influencer can be a deal-breaker.
Influencers can work with any brand they want. It’s up to you as a potential client to do proper, detailed research on the influencer. You certainly can’t hire anyone who has worked for your competitors; you’re risking looking unprofessional just by initiating contact, let alone proposing a potential collaboration.
Carefully research their social media profiles. See if you can find anyone from your competition there. Check out all of their social media accounts, looking for clues. If, by any chance, you find out that they’ve collaborated with your competitors, move on — you’ll find your influencer someplace else
There are too many influencers out there who don’t have a habit of disclosing their relationship with brands, and you should know that followers don’t like it. Not disclosing sponsorships is close to lying, and followers have every right to react negatively to those ads.
It may sound counterproductive to demand that an influencer disclose their relationship with you. However, people want to know what brands these influencers are willing to work with, and this doesn’t have to compromise authenticity. Give the influencer creative freedom with their content, and they can still convey their genuine support for your brand while being honest about the partnership.
Be Transparent with your views and analytics with the brand and their deals it will help you to grow your network and connection with the brand.
Some followers felt influencers had a responsibility to ensure the majority of their videos were “organic” and unbiased by endorsements. They were sensitive to the ratio of organic to endorsed content on the influencer’s YouTube channel and responded negatively when product promotion began to dominate.
One commented: “All other YouTubers I watch put ads in their videos too which is totally fine, but every video seems a bit excessive. It also makes us question which products you genuinely like.”
This illustrates the doubts over influencer authenticity. While this mistake did not cause reputational damage to the endorsed brand, it led consumers to perceive these influencers skeptically, likely reducing their effectiveness as endorsers.
You probably already know that Instagram is a highly competitive platform, especially for budding influencers looking to boost engagement rates and grow their following. As such, you need to be creative to make your brand stand out. And since Instagram is mainly a photo and video sharing platform, posting high-quality, captivating photos can help you connect with your followers and engage your audience better.
Use good quality equipment for your photos and videos and if don’t have the budget to click that good photos don’t overedit the image on third-party applications, use applications like photoshop or snapseed.