Apaksh Gupta is just 27, and he has already made it big in the Influencer Marketing Areas. His company ‘One Impression’ is a pioneer in this field. But, he does not stop here. He is also an angel investor and has helped many small businesses to flourish with his support.
I am more than happy to have him on Figuring Out because of all of the things set aside, Apaksh is a very dear friend of mine, and we go back a long way. So chatting with Apaksh was refreshing, and I enjoyed every minute of it.
It is so much fun to have him on my podcast, and as expected, it was a fantastic session. I feel so good to see him getting all the well-deserved praise, like featuring in Forbes’ 30 under 30.
I enjoyed it a lot, and I am sharing excerpts from my conversation with Apaksh, where he talked about how one should grow an influencer marketing agency that stands out:
Most influencer marketing agencies work as service providers who do not usually consider getting inputs and data regarding their clients’ needs.
Be a data-driven intelligent marketplace for influencers so that they can pick and choose depending on what needs they have from you. Your company can be a space with all the logistical and technical data available for the influencers and brands.
Being data-driven will make your company stand out because you are aware of the trends. You can back your strategies based on all the data you gathered that would almost make your company fail-proof and help the brands and influencers grow their business gradually.