The incredible journey of boAT from scratched startup to building a world-famous brand consists of plenty of potent strategies.
boAT always presented itself as a lifestyle brand and was highly focused on Indian youths. Aman Gupta, CEO of boAT, was awared about his target audience, i.e., youths. He, therefore, recruited young interns for his organization in order to comprehend and analyze how younger generations react, want, require, like, and detest things, etc.
He learned from this research that young people in India are more fascinated by trendy products/services and smart & stylish devices.
At that moment, he learned where and how to approach their intended market.
In order to form a connection with and acquire the goodwill of its target audience (youth), The boAT embarked on an influencer marketing journey.
The boAT team is aware of the passion that Indians have for Bollywood, cricket, and music. So, their influencer marketing revolved around these parameters with the mission to not just reach the audience but also high engagement.
Jacqueline Fernandez, Kiara Advani, and Kartik Aryan, three of Bollywood’s top fashionistas and sensations, joined as brand ambassadors for boAT.
Their presence helped the audience perceive the boAT as a high-tech, stylish, and fashionable brand at affordable prices.
They worked along with Neha Kakkar, Guru Randhava, and Diljit Dosanjh, three of the most popular singers in Bollywood, to strengthen the well-known “Soul of the Musicians” campaign of BOAT.
BoAT aspires to convert the ongoing trend into their content. They consequently got in touch with well-known and popular YouTube influencers like Bhuvan Bam, Prajakta Koli, and Harsh Beniwal.
This partnership aided the brand in increasing traffic and engagement.
The well-known cricketers Hardik Pandya, KL Rahul, and Shreyas Iyer are significant influencers in BoAT.
To display the boAT as the most stylish and fashionable audio brand, Aman Gupta implemented the best influencer marketing strategy with sensational influencers.
Today, boAT has become India’s №1 earwear brand and the world’s fifth largest wearable brand with a 35% market share in India.
If you also want to connect your audience with high engagement:
• Keep eyes on ongoing Trend
• Collaborate with the influencers as per your audience’s intent
• Influence your target audience with trendy & sensational influencers.
• Do deep research & analysis about your audience.
Want to make something for your products or service? If you’d like to learn more about influence marketing and how to reach the target potential of your audience’s attention, contact our team today!
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