Are News Influencers relevant to GenZ?
One-word answer? Extremely.
It all stems from the change in the news consumption habits of Gen Z, but that is a topic for another day.
All that is important today is to understand that GenZ is all about being fun, accurate, and direct. And News Influencers serve that purpose rather well. They know how to lure their audience by making a piece of information sound more fun than just dull facts.
Ever wondered why we prefer fun to detailed information?
Just think about it yourself. Has your attention span gotten shorter lately? Researchers report that humans are indeed flimsier than ever! It is not just your imagination; humans are now lagging behind goldfish in terms of attention.
Lol. And thus, we crave a way for easy-to-consume content.
News Influencers have successfully decoded that way to provide bite-sized facts that matter in a better, more conversational way. These influencers, being part of the crowd, can relate to the masses and their needs on a more personal level — presenting a new approach to news and information.
And the fact, as we reutter, that they are one of us is what makes them more trustworthy and influential, for real!
So can I be a News Influencer too?
It is the best part of this profession. Anyone can pursue it. You do not have to spend years in college earning a degree to be an influencer. From school-going teenagers to college dropouts — it is a one-size-fits-all profession!
News influencers do not adhere to any rules or code of conduct, unlike professional journalists. They are the masters of their own kin, literally! As long as you are influential enough to spread your knowledge and feel capable of being your own boss, you can absolutely become one!
Without a code of conduct, news influencers are not bound by journalistic ethics. The credibility of their word is completely dependent on their integrity and righteousness.
(And as it is not a fairy tale, there is no wise-old man or an enchantress to judge that for you.)
The fact that anyone can be a News Influencer casts doubt on the predictability of the same. It is rare for such influencers to acquire an understanding of news similar to that of a real journalist.
Thousands of followers on social media cannot negate the fact that a formal education in journalism can make you more trustworthy when it comes to facts and truth.
Could there be a more systematic way to balance being an influencer and sticking to facts, truth, and reliability?
Well, Newzera is here with answers!
In an effort to create a community of digital content creators that stan originality and facts, Newzera is launching a uniquely special programme!
Apply now here — https://docs.google.com/forms/d/e/1FAIpQLSeF4qKmrbdfkcyS1NqoIgoQ0mkIz4IRY962MNgr0W48LoMb-w/viewform
Check out our Instagram page to know more.
And hey, don’t forget to give us a clap!