A series of four 90-minute workshops, hosted by Destination Cleveland, offering social media and marketing advice for locally owned hospitality and visitor-related businesses called “Welcoming CLE Visitors: Small Biz Marketing Series” will begin this February.
The free standalone workshops are “designed to give small business owners the tools they need to get the most out of their marketing capabilities, expand their reach and maximize opportunities for growth,” according to a statement released Thursday, Jan. 12.
“Cleveland’s small businesses are at the heart of the authentic Cleveland experience for visitors; they bring to life our city’s diversity, uniqueness and creativity,” said Jen Valencic, Destination Cleveland’s vice president of destination engagement. Visitation to Cuyahoga County rebounded to 16.1 million visits in 2021, a 17% increase after the COVID-19 pandemic reduced visitation by 30% in 2020.
Destination Cleveland launched the series, sponsored by Falls & Co. and KeyBank, to help the city’s small businesses attract and service visitors. There is no cost for the workshops, but each workshop is a limited to 100 individuals per session.
“We are excited to be collaborating with so many dedicated community organizations to offer this resource to Cleveland’s small business community,” Valencic said.
The workshops run from 8 to 11 a.m. and are helmed by local professionals and industry experts. Participants will also be able to receive free one-on-one guidance from facilitators in follow-up office hours and have access to the recordings of the sessions.
The Monday sessions will be held at the Cleveland Metropolitan Conference Center and include breakfast and networking, followed by a 60-minute presentation and a 30-minute question-and-answer period. Those businesses interested are encouraged to register by clicking on the course links to secure a spot.