Picture By:- Mikael Blomkvist
There are many articles available today citing the benefits of Digital Marketing for almost every business. We know how important it is for a business to build its digital presence to thrive in the highly competitive Digital Marketplace. Digital Marketing not only helps in building a better web presence but also helps in generating leads for businesses. Having an online presence builds trust in a business/brand and helps in showcasing the products and services that the business offers in a creative and informative way. Having an online presence also helps in improving the credibility of a business. Almost 95% of your customers are online, consuming content regularly, every other person goes to his/her phone to look for a product, or to find information about a product, look for reviews/testimonials by the buyers. All these things play a very crucial role in the buyer’s journey. Having an inefficient digital presence can not only let your customers buy from your competitors but can also lead to complete ignorance of your brand/business. A business needs to have an effective digital presence to persuade its potential customers.
Digital marketing efforts can indeed sound like a hefty investment for a business. Businesses in turn can avoid going for digital marketing, to save money thinking to invest that amount in a better place. But what most businesses get wrong is how important a role good marketing can play to grow their business. Especially in 2021, where almost every potential customer is online.
Here are 5 ways how digital marketing can help businesses to expand their online presence:-
Lower costs and higher flexibility for your marketing efforts
The options that Digital Marketing provides for marketing efforts are huge. There are multiple examples available today, that shows how these marketing efforts done by brands, pays off with such little investment. Running multiple campaigns, creating a trend on social media, reaching out to potential customers, are all done with just a few taps while sitting in front of your computer. With such flexibility of these marketing options, a business should not unsee the true potential of digital marketing. A business should indeed put their marketing efforts in the right place to get the results that they are expecting, because just marketing will not help, but the right marketing can. There are multiple tools available in the market that can help a business to figure out what’s working for them, and with these tools, they can direct their marketing efforts in the right direction. Digital marketing provides a lot of flexibility this way by providing all the necessary data to identify the lags and upgrade its marketing strategies. Digital marketing is also much cheaper as compared to traditional marketing methods, as the ROI (return on investment) is much higher.
Access to consumers who rely on their mobile phones or do all their shopping online
There are almost 2.14 Billion people worldwide purchasing goods online. The global e-commerce sales today surpassed over 4.891 Trillion Dollars, and it is expected to grow by over 6.4 Trillion Dollars by 2024. The growth of online shopping is pretty impressive and not going to slow down any time soon. It is growing with this pace because businesses today are making the buying experience for customers smoother, offering multiple services, and giving them a rich buying experience with advanced technologies. Offering products with relevant images, videos, 360-degree views, reviews etc make a customer not only experience the product virtually but offers a great buying experience at the comfort of their homes. A business needs to have a well-optimized E-commerce website and a mobile app, to get the most out of its online business presence. It all comes down to buying experience, and the easier and smoother you make them for customers, the more sales you can get for your business. Going digital helps a business in reaching out to potential customers more easily and efficiently, with a much lower investment.
The ability to speak with authority on topics related to your product or industry
Who doesn’t want to read articles, blogs, news, etc about the topics that they are interested in? There are various platforms available today where you can find tons of articles, blogs, and the latest news about any topic you might be interested in. So why not leverage the power of these platforms, with efficient digital marketing practices? Industry-related articles/blogs help a lot to build trust and gain the attention of potential customers for a business. No matter what industry your business is related to, writing about your niche, and marketing them efficiently can do wonders. Surely, it takes time to build an audience on these platforms, but once you gain traction, it helps a lot in the credibility and growth of the business. Going digital gives you the authority to speak on any topic, whether it is related to your industry or not, people like to read, and they like to read what they are interested in. Targeting those people who are interested in your business with relevant news/articles/blogs can help in building a solid customer base in the long run. People will trust your business/brand more because you are sharing the information that most businesses don’t. It helps them know that you know your industry well, and your business or products reflect the same quality, which can lead to more sales in the long run.
A chance to engage with influencers and get them to endorse your company
Social media platforms offer a great potential to market your products in front of a wide audience. Having a social media presence pays a lot for a business, as it not only helps to put your brand in front of your audience but also provides your business with multiple ways to promote your products. The most popular way to promote and market your products and services on social media is influencer marketing. 89% of businesses have seen better ROI using influencer marketing as compared to other channels. There are many factors that a business should evaluate while looking for influencer marketing for their brands. It is of utmost importance to identify and select the influencers who are aligned with your brand. Having any influencer market your product can create a negative impact on your brand identity. A business should always evaluate the influencer’s target audience before partnering with them. Influencer marketing not only increases your brand’s advocacy but can also help you in reaching out to a much new and much larger audience which in turn can lead to more sales. It also helps in increasing brand awareness. People buy products when they see their favourite celebrity endorsing them, so choosing the right influencer and using the right marketing strategies can help your business/brand grow drastically.
The ability to track customers’ purchase journeys
There are various marketing tools available today, that can not only help you to identify your target audience, give information about their interests, demographics, behaviours, age, location etc but can also help you in identifying and tracking your customer’s buying journey. A smooth and effective buying journey can help a lot in converting leads into customers. After all, it comes down to how easily a customer or potential buyer can purchase your brand/business. Analyzing the buyer’s journey, and making it as effortless as possible can not only help you get more sales but can also increase your brand’s credibility. Today, people have access to various businesses and shopping sites, which offers a great experience while purchasing a product. People go to these websites repeatedly not only for the quality products they offer but also for the ease of buying experience they provide. Using multiple resources and tracking your customer’s buying journey can help you to identify potential setbacks that your customers might face while buying online. A business can use such information to make changes to the customer’s buying journey and can make it much smoother by optimizing the buying experience for their buyers.