The prestigious Forbes magazine revealed the power that the Influencer Marketing strategy was going to have this year. According to the data they published at the time, 84% of marketing plans included at least one campaign with an influencer.
But what exactly is influencer marketing? As you might guess, these campaigns walk the fine line that separates subtle advertising from official and valued testimony.
In other words, we consider influencer marketing when a famous or relevant character mentions our hotel in one of their posts on Facebook or Instagram. But in passing, as if not wanting to give it importance.
Do you remember when you were in school and you heard the fashionable boy say that he had bought an Adidas ball? Or the most popular girl talk about her latest brand acquisition? At that moment, all your desires were to get the same object or garment that the school influencers had announced.
Well, today that schoolyard is called Instagram. And there are not dozens of children. There are millions. And they follow en masse their favorite celebrities or people who have gained fame based on elaborate influencer campaigns.
From Dulceida to Cindy Kimberly (the young model of Dutch origin who unintentionally fell in love with Justin Bieber).
For example, last year Turismo Canarias took three top Instagrammers from Spain, the United Kingdom and Germany to explore the most spectacular trails on the island so that they could tell about it on their profile on the social network.
With this campaign, the Canarian government intended to show that the islands provide more than sun and sand. The result was impressive, as reported by brandmanic.com: three influencers, 769,000 potential reach, 191,000 social interactions, 4,770 post engagement rate, +1,500 views and +4,000 contest participants.
Her photos were filled with tens of thousands of likes and hundreds of comments.
Therefore, if you want to reach the Millennial Generation, who, let us remember, are already the most valued clients, count on one of their influencers for a marketing campaign.
Do not doubt that, today, there is no strategy that provides more engagement than this. In addition, some hotels have already begun to test its effectiveness.
Summarized in an infographic
infographic influencers marketing
if you interested of being a tourism influencer, here is a media kit, click here: https://gmcoachingyemprendimiento.home.blog/media-kit-para-influencers/