As social media stars look to branch out with their own brands and labels, taking advantage of their online following, influencer businesses can bring in big money.
PRIME, the energy drink created by YouTube sensations, KSI and Logan Paul has taken the UK by storm over the last festive season, with bottles of the drink selling for way above the asking price of £24.99 for a pack of twelve.
The demand for PRIME energy drink is largely down to the popularity and marketing capabilities of social media stars, KSI and Logan Paul, who between them boast 39.7 million YouTube subscribers.
With 2023 well underway, many have decided that making more money, either in their careers or through a side hustle is their most important New Year’s resolution.
As part of their Vloggers’ Success Files campaign, Business Name Generator has revealed five social media stars who have used their online platform for further success in the business world.
- Emma Chamberlain
With 11.9 million YouTube subscribers to her name, there is no better example of a person who has taken the vlogger to outright celebrity path better than Emma Chamberlain.
Having won several Streamy Awards for her online content, Chamberlain has gone on to achieve further success in the business world. She launched her own premium hot drinks brand, Chamberlain Coffee in 2020, and has also formed a major partnership with luxury fashion brand, Louis Vuitton.
- Steve & Maggie
Educational children’s entertainer, Steve and his animated friend, Maggie Magpie have gained plenty of fans with their engaging and interactive content on YouTube. In fact, the fun duo have gained an enormous 5.79 million subscribers and counting.
Having been something of a global YouTube phenomenon since 2019, Steve and Maggie established Wow! English in 2020 as a series of English language teaching materials to be used by young children in more than 25 countries around the world.
- Caspar Lee
Having established himself as a huge name on YouTube, with 6.68 million subscribers, the comedic content creator set his sights on helping other people achieve success through social media by co-founding the aptly named influencer marketing platform, Influencer.
However, the YouTuber’s successful side hustles do not stop there as Caspar also operates Margravine, a management company which aims to identify and elevate the next generation of digital stars.
The popular vlogger has also co-founded Proper Living, an accommodation company aimed at students and young professionals in Cape Town, South Africa.
Having established himself as a huge name on YouTube, with 6.68 million subscribers, Casper Lee set his sights on helping other people achieve success (Photo by Rita Franca/NurPhoto via Getty Images)
- Cassey Ho
Cassey Ho gained popularity with her fitness and pilates tutorial videos on YouTube. Having started out in 2009 making videos just for her students at her local gym, she now boasts an impressive 7.8 million subscribers on YouTube.
In true entrepreneurial spirit, Cassey Ho has expanded her success beyond social media, having created the brand POPFLEX, which sells a range of clothing, yoga mats and pretty much anything you might need for the gym.
- Logan Paul & KSI
One entrepreneurial vlogger is good, but when two work together, the results can be outstanding as Logan Paul and KSI discovered when they teamed up to launch their PRIME drinks brand.
However, PRIME, which has already caused a frenzy with fans rushing to purchase it in the UK, is just the latest business endeavour pursued by each YouTube sensation.
London’s KSI is the CEO of several brands, including Misfits Boxing, XIX Vodka and the restaurant chain, Sides. All of which are on top of his successful ventures into the world of music and boxing.
Meanwhile, Ohio’s Logan Paul has also ventured into the sporting world by becoming a professional wrestler, and has enjoyed a few business ventures of his own, most prominently his clothing and merchandise line, Maverick.