After over six months of waiting, we finally got a new Google broad core update, the May 2022 core update, I discuss some of what we are seeing early on. Also, we saw a lot of ranking volatility over the past couple of weeks – was this related? Google said the inclusive schema for image search’s monk skin tone scale is not yet here. Google updated its video best practices to define thumbnail transparency guidelines. Google is showing more FAQ rich results in Google Search. Google is displaying fewer sitelinks than it did before. Google Marketing Live was this week with a boat load of Google Ads news, I summarize the important search ones. Google Ads also added new audience targeting and reporting features. Google Ads smart display campaigns and optimized targeting had changes as well. Google Ads will prohibit some ads that promote skin lightening products that imply the superiority of one skin tone over another. Google Search is testing a new grid formal on mobile, for organic and ads. Google has explore outfits and shop similar features. Google Search is testing a new search bar tools design. Bing is testing a branded sidebar navigation tool. Google Maps is now displaying justifications directly in the map interface on mobile. Google Analytics 4 doesn’t seem to support AMP much. Google AdSense now shows screenshots for some policy violations. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.
Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:
For the original iTunes version, click here.
Search Topics of Discussion:
Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!