Running a small business is challenging. There is no denial in this. And amidst umpteen milestones to achieve, one that keeps you nagging all the time is how to increase Instagram followers organically.
Even if you try, you cannot ignore Instagram. It unboxes umpteen opportunities for you to generate leads. But, building followers is difficult and time-taking. Fortunately, micro-influencers are there. They can be a great help in this pursuit. What makes them more alluring is some of the following reasons –
Micro-influencers have support from their communities. They utilize user-generated content that helps them in achieving better engagement rates. You don’t believe then take a look at the survey done by global marketers in 2019. As per this, 36% of professionals expressed that they usually cooperated with micro-influencers instead of macro-influencers in their social networking campaigns.
If these numbers seem too old, then take a look at the 2020 study. According to Statista, Instagram influencer engagement rates (ER) for micro-influencers is around 2.2% last year. Isn’t this good? It means partnering with them will give you an edge in the market.
Two’s a company, and three’s a crowd. You remember?
But today, the definition of the crowd has changed, especially when doing Instagram marketing. Relevant engagements are possible among more targeted audiences. And micro-influencers have this. They talk about a niche and connect with the community. So, growing followers organically becomes simpler.
Small businesses mostly do not have the privilege of spending more than the allocated budget on a single networking platform. And the challenge of managing things within budget is a daunting task. Therefore, you are bound to look for cost-effective options. Again, micro-influencers come in handy in this. They allow you to reach multiple communities in less time.
No one likes waiting for the result. So, if you are impatient in accomplishing your Instagram goals, there’s nothing wrong with this. Micro-influencers could be instrumental in speedily achieving your Instagram goals. Their strategy of engaging with the audience and handling user-generated content allows them to drive results faster than expected.
The content created by such influencers is genuine. They get in contact with the brand and try to curate informative and valuable content for their followers. Also, they create an audience connection with personal recommendations to the users.
For small businesses, Instagram Marketing in 2021 is challenging. Every niche has a competitor. To stay ahead of others, you need to reach out and look for platforms like Social Sensei. It diminishes the gap between you and the influencer. You can select any plan and achieve more exposure on Instagram.
Now, that you have got an understanding of the importance of using micro-influencers, next you have to find one that is the right fit for your business. here are some expert tips that will help you in finding the right micro-influencer.-
- Use Brand’s hashtag: if a particular influencer is using the same hashtag that your brand values, working with the influencer will be the right idea. Hashtags can be a great way to find influencers that align with your brand.
- Check locations: It’s a good idea to look for influencers that you can meet in person. local influencers can come to your office and you can have a face-to-face meeting with them.
- Compile a list of influencers: you can work with a number of influencers that meet your criteria.
- Start pitching: reach out to the professional influencers and give them the incentive to collaborate with you.
Perform the above steps and get ready to boost your small business sales and online visibility.
Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility. Sign up today to take your account to the next level or click here to schedule a FREE 15-minute consultation with us.