Thanks to the increasing popularity of social media platforms such as TikTok, YouTube, Instagram, and more, when faced with overwhelming information online, people are more willing to check out videos and pictures first, which stimulates more demand for UGC videos from brands for marketing use. If you are a content creator and would like to get more chances of working with brands, you may follow the tips below to help produce videos of higher quality.
Before you begin the shooting, it’s suggested that you have a clean and simple background. Remove all the items that are likely to distract people’s attention so that the potential audience can focus on you and the products.
Lighting is also an essential part of a video, having a great impact on the vibe of a video. To make a high-quality UGC video, you need to make sure there is enough light so that the audience can see clearly the presenter and the details of the products. If you shoot videos in the daytime, use natural light. If you need to do this work at night, remember to turn on the lights.
Before you get started, it’s of great importance for you to go through the brief and truly understand what the brand wants. If you don’t have a brief, ask the brand directly for all the details.
More importantly, don’t take the job if you find out that you can’t meet the requirements of the brand.
When you need to create review videos or tutorial videos, using the product in advance to have a better understanding of a product’s features and key points will help you look more like a genuine consumer in front of the camera, which makes the audience more likely to trust the brand.
Creative ideas may help make a video more interesting and reach more audiences. If you have any creative ideas about the UGC video, mark it down, and stay calm. Let the brand know the details of your idea and ask if they want this to be part of the video. If the brand likes it, you can work on it. But if their answer is no, then it’s better to do as the brand requires.
As a content creator, you may also want to find more brand collaborations to make money. If so, WinInfluencer will be a good helper for you.
WinInfluencer is a platform that provides a new way for content creators to find collaborations and get paid efficiently and easily. You can find paid promotion tasks and content creation tasks by category on this platform, and get quick responses from the brands, which saves you a lot of time.
Besides, the payment for the tasks will be held by the platform until the task is really completed. This can help protect both the content creators and brands so as to reduce disputes.
Most importantly, after completing the task, you may get not only a fixed amount of money, but also free samples, exclusive promo codes for your fans, etc.
Recently, WinInfluencer offers a $5 bonus for new users, and no subscription fee is required. So, if you are looking for brand collaborations, try it now.