A Canadian player inspires the industry with a trailblazing approach.
FansRevenue is set to disrupt the influencer marketing industry
It’s now official: Influencers and Content Creators are the new MVPs in the web marketing game. Influencer marketing is currently the fastest-growing online customer acquisition method.
The fast-paced professionalization of social media stardom and formalization of legitimate practices open the way for a prosperous new era. Over the last five years, the number of new influencer-marketing-focused agencies and platforms has more than quadrupled.
But how can we ensure this booming industry’s sustainability?
The renew of Influencer Marketing Platforms
The emergence of influencer networks, micro-influencers and in-house programs bring a fresh wave of legal and ethical challenges to address.
Several industry players have shared their perspectives, and most agree on unavoidable principles. Still, only a few have decided to take a stand and make them the heart and soul of their business model.
For FansRevenue, a first-of-its-kind influencer marketing platform, unleashing the power of Influence is only possible in the presence of three crucial components:
Trust, transparency and respect.
Creating perfect matches between brands and content creators
We need to build strong bridges between businesses and ambassadors, brands and audiences, data and strategy.
Without them, the influencer market faces an uncertain future.
Rome wasn’t built in a day, but they were laying bricks every hour.
And that’s precisely what FansRevenue is doing:
Offering a fresh new way for content creators to monetize their fanbase and partner up with compatible brands with the help of full-blown digital marketing services.
Supporting influencers and brands through all steps to generate powerful content, engaging messages, data-driven decisions, and efficient strategies.
Whether you are working with world-renowned celebrities or nano-influencers with modest but highly engaged communities, success requires a certain level of humanity, availability, and excellent listening skills.
The reason is simple: Influencers know their fanbase and want to preserve a strong social connection: their bread and butter. They are also aware that consumers are increasingly conscious of advertising efforts and critical towards the messages they get exposed to.
As a result, Creators are very careful when it comes to maintaining their image and authenticity, being paid to deliver branded messages in their content.
So they’re on the lookout for perfect matches: collaboration opportunities with resonating brands that intersect with their lifestyle and values.
Making content creators the ambassadors of tomorrow
For FansRevenue, experience shows that an honest and transparent approach benefits everyone, maximizing sales and customer satisfaction.
Spreading a clear message and preserving both influencers’ and brands’ trustworthiness are the only way to lead the next phase of influencer marketing and make today’s content creators the ambassadors of tomorrow.
Agencies and platforms have a crucial role to play.
There’s an army of raw talents out there with highly engaged audiences, who still need help developing their personal brand. Providing them with relevant tools and support to market themselves better and unleash their full potential will change the game for good.
By doing so, FansRevenue hopes to inspire the industry with its approach and mindset and blaze a path for the next phase of influencer marketing.