by Anna Shvets (IG @sh.vets)
As many as possible.
Not so practical, right?
Let’s go back to the basics to understand what this means exactly.
What’s a backlink?
It’s another website referring to your website.
Why are they refer to you? Because your website is interesting, it helped them.
Congrats, you made it! You created a great website worth mentioning. And that is rare.
How do you get those backlinks?
People will naturally, bit by bit, scroll the Internet and end up on your website. But that takes time.
Meanwhile, you can actively ask for backlinks. You can:
1. publish your own content on other websites, like a guest post
2. be included in other people content, for example, through an interview
1. Guest Content
You post your own content, not on your website, but on other platforms.
It can be a written article on a blog, an infographic for a newsletter or a video on social media. There are many possibilities.
Contact people in your and your clients’ industries and offer them to write, design or record content for them.
Then, in the bio at the end of the article, you can add a link to your website. Only and only if relevant, you can also refer and link to your own content in the text, image or video.
2. Interviews and Partnership
It’s similar to guest content.
You contact other content creators in your and your clients’ industries, but you’re not only offering to write an article for them.
Maybe you notice they have a podcast where they interview people in your niche. You can then offer them your expertise as one of their guests.
Or you saw from what they post on social media that they have complementary skills and the same mindset as you. You can then offer to write an article or record a video together.
How do you find those content creators?
They’re everywhere. You can look for them on Google, social media, associations or events.
Look for as many creators as possible. Check how good their content is and see if you two could work together.
Then, contact them. Many will ignore or decline you. But some will accept. And that’s gold.
That’s how you’ll build your network, visibility, expertise and credibility, all at the same time.
So, create as many backlinks as possible.
I call this working with influencers.