Photo by Carl Heyerdahl on Unsplash
There are several ways to measure the impact of social media influencer content. For example, the number of clicks or views your content receives can tell you how many people found it interesting and worthwhile. The number of shares also indicates its level of effectiveness, as does the number of times users hit the “Like” or “Share” button. But what happens once your blog post, video, image, or article leaves your site?
If you want your social media influencer content to achieve maximum reach and return on investment (ROI), you need to know how best to publish it so that maximum numbers of people see it. Luckily, a combination of existing tools and services makes this process much easier than in past years. Here are some publishing tips for getting your social media influencer content out into the world where more people can see it.
The first step in publishing your social media content successfully is to know what you want to achieve. Do you want to grow your email subscriber list? Drive sales of a product or service? Increase website traffic? Get people talking about your brand or product through increased word of mouth?
All of these goals and more are possible through publishing your social media influencer content. From there, you can take a closer look at which publishing platforms and tools will help you achieve your goals.
Now that you know what you want to accomplish with your publishing, you can start by determining which platforms would work best for your content type. For example, images work best on Instagram, while text-heavy pieces like blog posts work best on Facebook. You can publish on all of these and other platforms with a single post by using a tool like Buffer.
This allows you to schedule content to be published at different times or days, helping you build up a consistent social media presence across all relevant platforms. You can even select the type of device on which the content should appear, making it even easier to get it in front of the right eyeballs.
In addition to helping you publish your social media influencer content, a social media publishing tool like Buffer also makes it easier to schedule your content. With this type of software, you can simply click a button to publish your content and have it appear at the time you’ve selected.
This makes it easy to keep up a consistent publishing schedule for your social media influencer content and make sure it reaches your followers and customers at the times when they’re most likely to see it.
An editorial calendar can help you get even more out of your publishing efforts. This tool keeps track of all your social media influencer content and makes it easy to see what’s coming down the pipeline and keep up with your publishing schedule. It also helps you stay coordinated with other types of content that your company produces, such as product releases, events, and sales campaigns.
For example, if you’re planning to publish a blog post on a specific topic around the same time as your sales team plans to release an offer on that topic, an editorial calendar helps ensure that the two efforts don’t collide and that your social media influencer content and your sales efforts supplement each other.
If you’re publishing multiple types of content, you can also try syncing up your social media influencer content with your other efforts. For example, if you’re putting out a new blog post and you’ve determined that the best time to publish it is around lunchtime, you can publish the blog post on Facebook around the same time. This helps the content reach a wider audience and makes it more likely that it gets shared or commented on by other users.
Getting your social media influencer content out there for people to see is the first step in achieving results from it. Once your content is published, you can track its effectiveness through metrics like clicks or views, shares, and comments. Once you’ve determined which publishing platforms and tools will help you get the most reach and engagement out of your posts, you can publish them at the right times and in sync with other content types to get the most out of your social media influencer marketing efforts.