Prior to ten years ago, only a small number of devoted bloggers and famous people participated in influencer marketing. The rise of social media influencers, their saturation of the market, and even their involvement in fraud seem to have occurred recently. This strategy is far different from hiring a digital marketing agency.
The time is continuously evolving, today, businesses are focused on linking high authority backlinks through guest posts, and paid content for organic reach. And for branding influencer marketing has been getting more popularity. If you’ve looked into influencer marketing before, you may have come across inconsistent advice, with suggestions ranging from using social influencers without a doubt to saying they’re not vital for growth.
As a brand, navigating influencer marketing methods is more challenging than ever, but we’re here with a guide to help you make sense of it all.
Are you aware of the value of influencer marketing?
Although Instagram influencer marketing is a well-known tactic, influencers are increasingly using other networks as well. By 2020, the sector is anticipated to be worth $10 billion, according to Adweek. Different demographics of influencers can be found on other social media platforms like Snapchat, YouTube, and TikTok.
Steps to follow while creating an influence marketing strategy
An influencer program requires thoughtful planning and targeting, just like any other marketing strategy. Sending free stuff to everyone who asks or to your current friends and acquaintances won’t lead to strategic success.
1- Finding influencers
If you don’t know where to start, social listening can help you find the platforms where people are talking about your brand and sector, as well as the people who are most powerful there. For more information, see our guide on social listening.
Look into the influencers you are interested in during the research step. Are you aiming for well-known figures with large fan bases? or micro influencers who have fewer than 2,000 fans? Maybe something in the middle, with 5–10k followers, would suit you better. Your budget will be determined by what you choose to concentrate on.
2- Setting up a budget
Contrary to a more automated marketing campaign, influencers are human and sometimes juggle several collaborations, so some may forget to post on schedule or make mistakes with the tags or calls to action you requested. You’ll need to make the time to spend more time cultivating these relationships and hone your strategy as you learn what works and what doesn’t in your specialized market.
3- Setting up goals
The two most frequent goals of influencer marketing are to raise brand recognition and boost sales. It will be more productive to begin your strategy by focusing on the demands of your brand rather than choosing these two broad objectives as your two aims. Perhaps you want to attract more young people as customers. Or perhaps you want to introduce a new product to a new consumer base. You might also use influencers to promote your brand principles instead of following trends.
4- Contacting influencers
You might send a private message to micro-influencers on the same platform to directly contact them. If you click on the profile of a more seasoned one, their bio may contain contact information for business inquiries. They could also include a link to a website that indicates brand alliances.
Take away
Influencers are here to stay, but the way in which the world of influencer marketing looks and functions has altered considerably in a short period of time and might appear very different in five years. This manual will assist you in developing your approach, but like with any social strategy, it’s crucial to be flexible.
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