Well, trying to boost your customer relationship without fully tapping the potential of influencer marketing? NOT FUNNY!
Give your costumes an exhilarating experience with your brand- just like the three friends got on their road trip to Spain. Impact your customers with strong marketing techniques, so that they visit your brand Dobara and Dobara in their Zindagi. One robust way to strengthen your customer relationship is through influencer marketing.
Influencer marketing has gained a lot of popularity since the last few years. Ask yourself, how many times do you remember an advertisement that had a familiar face in it? Most brands are now leveraging it because it promises an incredible ROI.
Furthermore, earning trust and loyalty of the customers is the bedrock for successful branding. Influencers with their huge-fan following come across as a credible source for customers to make informed decisions. This leads to creating a positive image for the brand through a rigorous process of confidence building.
So here are some power-packed ways of how influencer marketing can optimize customer relationships:
Give your customers a personalised touch with your brand. With influencer marketing, you can give utmost consideration to customer’s wants and needs. Influencers are well-versed with the type of content that will allure their audience. Hence, they would create the best content which their followers are sure to sync with.
For example, the influencer Ayesha Ahmed comes across as chic, bubbly, and a fresh fashionista. Her advertisement for Lifestyle grabbed a lot of attention as she endorsed the values which her followers will connect with very well.
Thus, with a personal appeal to customers by roping in influencers, brands can convert them to paying customers.
By building a strong customer relationship, you can help your target audience stay with your brand through thick and thin. Does it seem too philosophical, eh?
By collaborating with influencers, you can make them the face of your brands. Influencers can help customers provide the best possible experience for your brand. Influencers can also take over your social media account and address customer’s queries. Conducting a survey or hosting a quiz can be other options.
Small gestures like these can inflate customer’s trust and loyalty in your brand. Showing customers that you do care for them is the greatest brownie point to strengthen customer relationships. By considering their needs and preferences, you can increase customer retention rate incrementally.
Influencers can help gain a better insight of what your customers actually want. They foster a close relationship with their followers and are aware of which content will suit them the best.
Influencers can also drive campaigns for your product. For example, you can keep a poll asking the colors they like the best, or a shape they would prefer of a product, amongst others. Your customers will respond because of an overarching influencer presence. This will increase engagement rate. Moreover, through their responses, you will be able to unfold customer likes and dislikes better.
By curating products that would perfectly blend with your customer’s preferences, you will strengthen your ROI as they would actively hop on your ‘link in bio’.
The trend of Giveaways skyrocketed especially in lockdown. Brands collaborated with more and more influencers who could coordinate a giveaway with their customers.
Influencers can pull off a giveaway contest effortlessly. They interact with their followers, share recommendations, and many-a-time reign their thoughts. By handcrafting campaigns, giveaways, and contests with influencers, your customer base is bound to expand. Since it’s a giveaway, the massive audience that influencers have are sure to notice it.
Influencers can also interact in the comments section or answer questions, paving the way to a more intimate alliance with customers.
Here’s a stupendous fact revealed by a study conducted by Twitter: using influencers for referral programs increases purchase intent of consumers by 88%. For example, when Dolly Singh endorsed Nykaa and gave a referral code for her fans to use, the brand’s ROI increased incredibly.
Sharing promo code that is unique to each influencer can work wonders. While running the referral campaign, the influencer establishes your brand image and value — building social trust. Sharing a promotional link exclusively for their followers grabs attention and optimizes the reach of your campaign.
So, just like Mirzapur’s stunning dialogues, influencer marketing yields a tremendous brand recall. Thus, influencer marketing is a tested formula to build a long and lasting relationship with your customers.
