Social media use has become a necessary daily activity in today’s society. Social media is commonly used for social interaction, news and information access, and decision making. It is a useful tool for communicating with others both locally and globally, as well as for sharing, creating, and disseminating information.
Influencer marketing will be a major trend in 2021 and beyond. Key trends include the increasing popularity of micro and nano influencers, brands seeking long-term partnerships, various types of social media platforms, more performance-based deals, and more.
Influencer Marketing is a type of social media marketing that involves endorsements and product placement from influencers, people, and organisations with purported expert knowledge or social influence in their field. Influencers are people who have the ability to influence the purchasing habits or quantifiable actions of others by uploading original — often sponsored — content to social media platforms such as Instagram, YouTube, Snapchat, or other online channels. Influencer marketing is when a brand recruits social media influencers with established credibility and an audience to discuss or mention the brand in a social media post. Influencer content could be disguised as testimonial advertising.
Influencer marketing allows you to accomplish the following:
Increase the number of leads in your business.
Increase your social media following.
Gain the trust of your customers.
Reach a broader audience
Most importantly, influencer marketing is about more than just increasing reach or engagement. It is the ability to communicate directly with consumers who want and need to know about your company. Because it is a powerful tactic, influencer marketing now accounts for up to 71 percent of business sales.
Sorav Jain is an entrepreneur, digital marketing and social media expert, consultant, author, and speaker who owns and operates the digital marketing firm EchoVME. He is the author of the book ‘Social Media for Business,’ and he uses Social Media Marketing on a daily basis for multiple brands that he manages with his team at echoVME. Sorav has trained employees from the Times of India, Dainik Bhaskar, Navbharat Times, SS Computers, Genpact, HCL, Shriram Value, MSL India, Preethi Appliances, Bosch India, Hexaware, ISHRAE, and many other companies in India, Sri Lanka, and Dubai. He hosts Social Media Marketing Bootcamps on a regular basis and has trained over 5,000 professionals under this banner. He is one of the best example for doing influencer Marketing. To visit his page visit https://soravjain.com/
VALUE OF INFLUENCER MARKETING:
While Instagram influencer marketing is a well-known strategy, there are many other networks for influencers that are growing in popularity. According to Adweek, the industry will be worth $10 billion by 2020. Other networks, such as Snapchat, YouTube, and TikTok, have their own set of influencers with varying demographics.
Mediakix, an influencer marketing agency, surveyed marketers at the end of 2018 to find out how they felt about influencers in the coming year.
89 percent of those polled said the ROI from influencer marketing was comparable to or better than that of other networks. According to the same survey, 65 percent of marketers intend to increase their budgets in 2019.
Now that you know where we are in the industry, let’s look at how to develop an influencer strategy.
This year, more than two-thirds (67.9%) of US marketers will use some form of influencer marketing. This is expected to rise to 72.5 percent by 2022.
Still not convinced that influencer marketing can produce real business results? According to Civic Science, 14 percent of 18-to-24-year-olds and 11 percent of millennials purchased something in the last six months because a blogger or influencer recommended it.
Instagram is still the preferred platform for social influencers. In 2021, 93 percent of US marketers intend to use Instagram for influencer campaigns. However, keep an eye on TikTok.
SOCIAL MEDIA INFLUENCING:
Social media influence is a marketing term that refers to an individual’s ability to influence the thoughts of others in a social online community. The greater a person’s influence, the more appealing that person is to companies or other individuals seeking to promote an idea or sell a product.
To reach their target audience, many brands use influencer marketing. Influencer marketing is used by major brands such as Motorola, Adidas, Pepsi, and Dunkin’ Donuts. Adidas has used influencer marketing to promote their products for many years. They use Instagram influencer marketing to reach a younger audience.
When influencer marketing is used, the most tangible benefit is an increase in the volume of sales leads. People are more likely to respond positively to a brand when they trust the influencer and pay attention to the message. A brand influencer’s impact is driven by shared interests and trust.