YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year.
What this means. The health product features previously launched include health source information panels to help viewers identify videos from authoritative sources and health content shelves that highlight videos from these sources when you search for health topics, so people can more easily navigate and evaluate health information online.
Previously, those features have only been available to educational institutions, public health departments, hospitals, and government entities. The new guidelines will make the features available to a wider group of healthcare providers.
How to apply. Eligible healthcare providers can apply starting today using the guidelines below, taken directly from the YouTube blog announcement.
Applicants must have proof of their license, follow best practices for health information sharing as set out by the Council of Medical Specialty Societies, the National Academy of Medicine and the World Health Organization, and have a channel in good standing on YouTube. Full details on eligibility requirements are here.
All channels that apply will be reviewed against these guidelines, and the license of the applying healthcare professional will be verified. In the coming months, eligible channels that have applied through this process will be given a health source information panel that identifies them as a licensed healthcare professional and their videos will appear in relevant search results in health content shelves. Health creators in the US can apply starting October 27th at health.youtube, and we’ll continue to expand availability to other markets and additional medical specialties in the future.
Why we care. YouTube is trying to help people become more informed, engaged and empowered about their health by attempting to create a space where they can find reliable, factual, and informative content from legitimate healthcare providers.
However, not every licensed healthcare provider shares safe, proven, harmless content. Users should still do their due diligence to ensure that the content they are consuming is high quality.
Additionally, advertisers who work with licensed providers should apply for the new features today to ensure their channels have added visibility.
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Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.