Social media has completely changed the way businesses market themselves. It allowed small businesses to compete with their enterprise counterparts and make a splash on a global level. People mostly use it to boost brand awareness, attract visitors, and increase sales. In social media, influencers play a huge role, which is why more and more small businesses seek their services. If you’ve been following this blog for some time, then you know that we’ve written more than a few times about influencers. We also discussed micro influencers in the past. Today, we’re going to discuss and see if micro influencers are better than then large ones. Let’s see how a person with a modest following can inject some energy into your social media campaign.
How Micro Influencers Work
Micro influencers are social media influencers that have a small audience. Some have 1,000, while others have 10,000. For some, people with 100,000 followers count as micro influencers as well. But that’s not the only thing that separates micro influencers from the rest of the pack. What separates them is that while they have fewer influencers than your average musician or actor, they have a much more engaged core. They engage their followers multiple times daily. They like and reply to comments and maintain a more intimate relationship with followers. People with hundreds of thousands of followers usually share stories every few days and post only a couple of times a month. That’s because they can rely on their fame and external activities to stay relevant in the eyes of their followers. But their engagements suffer because of it.
What To Look For In Micro Influencers
If micro influencers look appealing to you, chances are, you’d want to start working with one on your next social media campaign. However, before you can go out there and start looking for influencers, you need to define your goals. Here are some of the questions you should ask yourself:
Do you want to raise more awareness about your brand? Does your website need more traffic referred to it? Is reaching a large audience one of your goals?
Once you answer all of these questions, you can start looking for your influencer. That means you need to be ready to do some research and interviewing.
How To Find Micro Influencers
Researching micro influencers — and all influencers in general — requires you to pay attention to the following few things:
What’s their niche, and what subjects their content covers What network do they frequent the most How many followers does their social media account have What’s the engagement of their daily posts What kind of content do they share with their followers the most
Before you can start contacting influencers left and right, you need to find and isolate the ones that will fit your campaign the best. You should start by looking at some of your followers. Do some of them follow the same people on Twitter and Instagram? You can also use tools like Buzzsumo to do more influencer research. When you want to do mass outreach to the influencers in your niche, you can use a tool like Group High.
The Bottom Line
The best thing about micro influencers is that they’re usually regular people, just like you and me. That means you won’t have any problem contacting them, negotiating a normal price, and working with them in the long run. And that’s why we feel micro influencers are better than larger ones. They will help you create long-term relationships with their followers and turned them into devotees.