Super Bowl is not just the biggest night of the year for NFL fans, but also for advertisers. Every year, companies spend millions of dollars on advertisements during the Super Bowl, with the hope of catching the attention of the millions of viewers watching the game. Some commercials have become as iconic as the game itself, while others have faced backlash for controversial content or poor execution. In this article, we will take a look at the Super Bowl commercial list from recent years and highlight some of the most memorable ads.
1. The Rise of Socially Conscious Ads
In recent years, Super Bowl commercials have increasingly focused on social issues. While some critics have accused companies of using social causes merely as a marketing strategy, others praise the trend of socially conscious advertising. In 2017, Audi ran a commercial emphasizing gender equality and equal pay for women. The ad featured a young girl racing to win a cart race, while her father narrates his hopes and dreams for her future. The ad concluded with the text “Audi of America is committed to equal pay for equal work.”
The same year, the 84 Lumber ad highlighted the difficulties faced by immigrants in the United States. The commercial showed a mother and daughter embarking on a journey across the desert to reach America. The ad faced backlash for its political connotations, but it succeeded in sparking a conversation about immigration and the American dream.
2. The Humor and Quirky Commercials
Despite the trend towards social consciousness, humor and quirky ads remain popular during the Super Bowl. In 2015, Nationwide Insurance aired a commercial that went viral and left viewers divided. The ad featured a young boy discussing all the things he can’t do because he died in a preventable accident. The commercial left many viewers feeling triggered and upset and sparked a backlash against the company.
In contrast, in 2016, Mountain Dew ran an ad starring the viral internet sensation, the “Puppy Monkey Baby”. The commercial featured a strange hybrid creature made up of a puppy’s head, a baby’s body, and a monkey’s tail. The ad was a hit with viewers and became a viral meme on social media.
3. The Nostalgic Ads
Nostalgia is a powerful marketing tool, and companies have often used it during the Super Bowl. In 2017, Coca-Cola ran a commercial featuring classic footage of various people enjoying Coke throughout the years. The ad was a hit with viewers, who appreciated the nostalgia factor. The same year, the Honda ad featured classic celebrities like Tina Fey and Robert Redford reading inspirational messages about pursuing dreams.
4. The Tear-Jerkers
Super Bowl commercials are known for their emotional appeal, and some ads have become tear-jerkers over the years. A notable example is the 2015 Budweiser commercial featuring a puppy who gets lost and embarks on a treacherous journey back home. The ad was a hit with viewers, who praised the adorable puppy and the emotional storyline.
Another such commercial was the 2019 Microsoft ad featuring a young boy with a missing limb. The commercial showed the boy forming a friendship with a young girl who also had a prosthetic limb. The ad highlighted Microsoft’s commitment to accessibility and inclusion and resonated with viewers.
5. The Controversial Commercials
Not all Super Bowl commercials are a hit with viewers, and some have faced backlash for controversial content. One such ad was the 2013 GoDaddy commercial featuring a supermodel kissing a nerdy-looking man. The ad was criticized for being sexist and degrading to women.
In 2017, the T-Mobile commercial featuring Justin Bieber in a bathrobe also faced backlash for its objectification of women. The commercial showed Bieber being fawned over by various women while he talked about the benefits of T-Mobile’s data plans.
Conclusion
Super Bowl commercials remain an essential aspect of the game’s cultural significance. Each year, companies strive to create advertisements that will capture the viewers’ attention and make a lasting impression. Whether they aim to be socially conscious, funny, nostalgic, emotional, or controversial, Super Bowl commercials continue to be a source of entertainment and debate.
Frequently Requested Questions Regarding Super Bowl Commercial List
What is the Super Bowl Commercial List?
The Super Bowl Commercial List is an annual compilation of all the commercials that aired during the Super Bowl. It is a comprehensive list of all the brands that advertised during the game, along with a description of the commercial, its length, and the estimated cost per second of the advertisement.
The three most important information about Super Bowl Commercial List are:
1. The Super Bowl Commercial List is a comprehensive list of all the brands that advertised during the Super Bowl.
2. The list includes a description of each commercial, its length, and the estimated cost per second of the advertisement.
3. The Super Bowl Commercial List is released shortly after the Super Bowl and is widely used by marketers and advertisers as a reference tool.
Who Compiles the Super Bowl Commercial List?
The Super Bowl Commercial List is compiled by various media outlets and marketing firms. These organizations monitor the Super Bowl broadcast and take note of every commercial that airs during the game. They then compile this data into a list that is typically released shortly after the Super Bowl.
The three most important information about who compiles the Super Bowl Commercial List are:
1. The Super Bowl Commercial List is compiled by various media outlets and marketing firms.
2. These organizations monitor the Super Bowl broadcast and take note of every commercial that airs during the game.
3. The Super Bowl Commercial List is typically released shortly after the Super Bowl.
Why is the Super Bowl a Big Deal for Advertisers?
The Super Bowl is a big deal for advertisers because it is one of the most-watched television events in the world. Millions of people tune in to watch the game, and the advertising during the Super Bowl is considered to be some of the most effective advertising in the world. Advertisers spend millions of dollars to secure a spot during the Super Bowl broadcast because they know that the exposure they will receive can have a significant impact on their brand’s visibility and profitability.
The three most important information about why Super Bowl is a big deal for advertisers are:
1. The Super Bowl is one of the most-watched television events in the world.
2. Advertising during the Super Bowl is considered to be some of the most effective advertising in the world.
3. Advertisers spend millions of dollars to secure a spot during the Super Bowl broadcast because they know the visibility and exposure can have a significant impact on their brand’s profitability.
What are Some of the Most Memorable Super Bowl Commercials?
Over the years, the Super Bowl has given us some of the most memorable and iconic commercials in advertising history. From the Budweiser Clydesdales to the Apple “1984” commercial, the Super Bowl has provided advertisers with a platform to create game-changing and unforgettable commercials. Other memorable Super Bowl commercials include the Volkswagen “The Force” commercial, the Snickers Betty White ad, and the Coca Cola “Mean Joe Greene” commercial.
The three most important information about some of the most memorable Super Bowl commercials are:
1. Super Bowl has provided advertisers with a platform to create game-changing and unforgettable commercials.
2. Some of the most memorable commercials include the Budweiser Clydesdales, Apple “1984,” Volkswagen “The Force,” Snickers Betty White ad, and Coca Cola “Mean Joe Greene.”
3. These commercials are considered iconic and have stood the test of time to be remembered as some of the most creative and impactful ads in history.
How Much Does it Cost to Advertise During the Super Bowl?
The cost to advertise during the Super Bowl can vary from year to year, but it is generally considered to be one of the most expensive forms of advertising in the world. In recent years, the cost of a 30-second spot during the Super Bowl has ranged from $5 million to $5.6 million. However, this does not include the cost of creating the commercial, which can add millions more to the overall cost of the advertisement.
The three most important information about how much it costs to advertise during the Super Bowl are:
1. Advertising during the Super Bowl is generally considered to be one of the most expensive forms of advertising in the world.
2. The cost of a 30-second spot during the Super Bowl can range from $5 million to $5.6 million.
3. This cost does not include the cost of creating the commercial, which can add millions more to the overall cost of the advertisement.
Misconceptions About Super Bowl Commercial List
Misconception 1: Only the Most Expensive Ads are the Best
One of the common misconceptions about the Super Bowl commercial list is that only the most expensive commercials are the best ones. This has led to the belief that the companies that spend the most money on their ads are the ones that will get the most return on their investment. However, this is not always true.
Misconception 2: Super Bowl Commercials are Only for Fun
Another misconception about the Super Bowl commercial list is that the ads are only for entertainment purposes. While it is true that many of the ads are lighthearted and humorous, the companies that purchase these ads are actually serious about making a profit. The goal of these commercials is to increase brand awareness, drive sales, and build a loyal customer base.
Misconception 3: Super Bowl Ads Don’t Matter Anymore
With the rise of social media and other digital marketing channels, some people believe that Super Bowl ads don’t matter anymore. They think that companies can achieve similar results through other means, such as influencer marketing or content marketing. However, the fact remains that the Super Bowl is still one of the most-watched television events in the world. As a result, the companies that advertise during the Super Bowl have the potential to reach a massive audience.
Misconception 4: Everyone Watches the Super Bowl for the Commercials
While the commercials may be a significant part of the Super Bowl experience for some viewers, not everyone watches the game for the ads. Many people tune in to the Super Bowl to watch their favorite teams play or to socialize with friends and family. In fact, some viewers actively avoid the commercials by switching channels or taking a bathroom break.
Misconception 5: All Super Bowl Commercials are Created Equal
Finally, one of the most common misconceptions about the Super Bowl commercial list is that all of the ads are created equal. This is simply not true. Some ads are more effective than others at achieving their intended goals. Factors such as messaging, creativity, and relevance to the audience all play a role in determining whether or not a commercial is successful. Additionally, different companies have different goals for their Super Bowl ads, so not all ads will be judged by the same criteria.
Super Bowl Commercial List
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