In a world full of polarized opinions about everything that is new, it is easy to love or hate the world of well-known influencers like Dulceida and celebrities like the Kardashian sisters that have emerged on social media.
On the one hand, we have a whole generation of young people among whom being someone famous thanks to Instagram or TikTok is among the most desired professions for when they are older. On the other, many other people who consider the lifestyle of influencers the fruit of an unsustainable fashion, in the best of cases, or even a mirage that does not even amount to being a way of earning a decent living, for the other.
Clearly, reality is more complex than all that; It is advisable not to demonize or idealize the experience of becoming someone relevant, someone who lives by publishing content linked to a personal brand on social networks. For this reason, in this article we will review the advantages and disadvantages of being an influencer on Instagram, taking into account that this social network is one of the most popular today.
These are the main positives of building a career as an influencer by gaining followers and building a community on Instagram.
1. It offers you a source of income without a boss bossing you around.
This is an experience appreciated above all by young people, bearing in mind that the majority of people in this age group are forced to do what they are told in low-ranking jobs full of rather rigid demands. It is very stimulating to look at the brands and large companies that go directly to us to offer us deals. We explain in more detail how to generate a source of income thanks to your social networks in this article.
2. Allows you to start many other projects.
As what characterizes influencers is their personal brand and this accompanies the person wherever they go, they have the great advantage that they can launch all kinds of projects beyond social networks, according to their skills and interests: books of disclosure, songs, video games, movies, etc.
3. Allows you to live anywhere.
Once the influencer reaches the level of regular income to live well, they can choose to move to another country without having to change jobs, or they can even adopt the lifestyle of digital nomads, changing cities every so often. . It is a professional project that is very popular with those who want to travel.
4. Gives you the ability to post regularly without putting a lot of work into each post.
Unlike what happens in media such as YouTube, where the published content does usually require a minimum of time to script and edit the videos, Instagram is a digital platform in which spontaneity is more normalized; The fact of uploading semi-improvised videos or publishing elements as simple as a selfie is not frowned upon. Thanks to this, it is not so unreasonable to offer content almost daily.
5. It allows you to meet people very easily.
Another of the most valued aspects and that is usually seen as an advantage of being an influencer on Instagram is the possibility of meeting interesting people both inside and outside the field of business; Let’s say that the first contact comes through the profiles on social networks, so it is easy for the excuse to send an email, to make a first phone call, or even to make the presentations in person to coincide in any event or venue.
Here we will see the drawbacks and most negative aspects of being an influencer through Instagram.
1. It takes a lot of time and effort to start gaining followers.
The first months or even years of working to build a community of followers are especially hard; It is very difficult to generate that wave of interest and “hype” for what you are publishing when everyone can see that you hardly get likes and comments, a phase that almost all influencers go through when taking their first steps on the Internet.
2. It is difficult to drive traffic to other websites and profiles.
Although Instagram has a great capacity to spread our content, reaching thousands of people in a few hours, the truth is that it does not work so well when it comes to “injecting” traffic to your profiles on other social networks or to other web pages in general. (for example, the landing from which you are selling an online course or a book).
3. The line between private life and professional life is blurred.
Some influencers admit to having suffered from mental health problems because they were unable to separate themselves from their work even for a moment. When your professional facet is based on personal branding, it is unclear what your work schedule is, what actions you carry out for work and which for other reasons, etc.
4. The loss of anonymity will affect your lifestyle.
If you become so popular that people start to recognize you on the street, it will transform your lifestyle, a change that many people consider to be for the worse because it is stressful in the long run. You also expose yourself to smear campaigns or public criticism about actions you have taken in your private life.
5. It is difficult to defend against automatic penalties.
As much as you become a relevant person with a powerful personal branding, in most cases that will only serve you with your followers and potential companies that want to propose promotion and collaboration campaigns; technically, you will continue to be in a situation of relative defenselessness before the social network on which you base most of your activity, in this case Instagram. This means that, for example, you won’t have much power to complain if you get a shadowban that you consider unfair, or even if your account is closed. Although these situations are relatively rare, overnight, you can lose your main platform for publishing content and interacting with your community of followers, perhaps even due to an algorithm malfunction.
Becoming an influencer with tens of thousands of followers is not the only way to monetize your use of your Instagram profile; The Filtroo app is a clear example of this. Filtroo allows you to have access to exclusive filters for your Instagram Stories, with which you can also earn coins every time you use them by posting content. These points that you accumulate can be exchanged for all kinds of benefits, from gifts to discounts in stores or restaurants, through invitations to events.
How does Filtroo work? Once you have downloaded the application, you can scan the QR codes of the app that you will find in the stores of the brands associated with Filtroo; from that moment you will have access to exclusive filters. Try it now and start monetizing your time on Instagram!