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Yeah, you read that right! It’s possible to market your business in the digital world without any budget. Stop listening to people who say you need money to market your business or get traffic on your website. Now it’s true that inorganic marketing methods can help you to market your business and generate leads at the same time in a short span of time. But everyone doesn’t have these resources right? You might be starting a new business or a new blog or an online store, and might be a little tight on the budget. Or you might be a freelancer or a blogger or selling a course online, but don’t want to spend too much on marketing as you are in your initial stages. Now you might have heard about organic marketing methods and how efficient content can help in organic marketing for your business. It’s true that organic marketing takes time and effort, but if done right it can help you to grow your brand, generate leads and get more website traffic.
Here are some ways that are proven to be the most effective ways of marketing your business with No Budget!
Writing And Sharing Content On Social And Web
Writing blogs or articles on the most popular topics related to your industry can help you to increase your website traffic. If you don’t know what content to write, the best way is to look up a particular keyword and search for blogs or articles. You can do that by using various tools such as Google Trends, Keywords Generator, Ubersuggest etc, to check and identify which keywords are popular and what content is trending. It can also give you an idea about the topics that your audience might be interested in. Using these tools you can also find all the other people who are sharing these articles or linking to them and can directly reach out to them and asking them to share your content. For Example, You can take any blog or article URL of your competitor and search it on Twitter to find who is linking or sharing it and can directly reach out to them to share your article as well.
Build Your Presence On Google My Business
Having a Google My Business presence can help a lot for a local business. It is one of the easiest ways to get more traffic and rank higher on Google.
PR (Public Relations)
Now you might be thinking that hiring a PR takes a good amount of money, and this article was all about marketing without no budget, then how the hell am I supposed to get a PR for my business? Well, there is a way you can get free PR. It’s is sight called helpareporter.com. It’s a great website having a community of reporters who have questions on multiple topics and are looking for answers. If you answer those questions the users will include you in their articles which gives you free publicity.
Public speaking is a great strategy for any business, as it not only helps in building relationships and trust but can also lead to some sales or traffic on your website and social media platforms. Speaking on social platforms can help you to build a better emotional connection with your audience, which can help you to grow/market your business.
Guest Posting And Cold Outreach
You can guest post on popular websites that have your audience already and can generate sales. Now it might be tricky for some businesses to identify the right platform and audience at first, but once you get that right, you can build brand awareness, increase your website traffic and can generate sales. For example, in the marketing niche, there are some sites like MOZ, Seach Engine Journal, etc that allows guest posts on their websites. Identify the sites relevant to your audience and start your guest postings, but make sure you are reaching out to the right audience.
There are tons of groups available on Facebook related to almost everything. You can join the most relevant groups and participate, engage, answer questions, and reach out to people directly. It is the most effective way to get your business in front of a wide audience interested in your business niche.
Leverage Email Marketing
This is one of the most ignored ways of marketing, but it’s the most effective way to get leads for your business if done right. There are few things that you should keep in mind while doing email marketing, it is called the 80–20 strategy. Educate 80% of the time and promote/sell 20% of the time. You can collect emails by offering discounts, coupons, or using tools like Hello Bar etc, the possibilities are endless.
People love to watch videos and there is no doubt about it. Facebook, Instagram, Linked In, Twitter, Youtube are all evolved as platforms by including features like shorts, stories etc to promote more video content. Uploading video content does well as compared to static posts as people are interested in seeing video content more. Another thing you can do is going live on social platforms. It doesn’t matter that you have thousands of followers or just a few hundreds, people like to see video content, especially live content.
You don’t need to pay money to get your product promoted by influencers. There are many ways by which you can use influencer marketing. You can offer your products or services in return for promotions. It also depends on what types of influencers you are reaching out to. If you do the right research you can find a lot of influencers that can promote your product in return for your free products or services. You can also check out platforms like influencers.co where you can find influencers and can create affiliate deals. You can work out deals where if they drive sales, you can pay, otherwise, you don’t.
Applying To Business Awards
Now I know that applying to business awards does not give you as many visitors as you expect, but can increase the credibility of your business which in the long run can help you improve your conversion rate.
Partnerships With Other Brands
It’s a great way to increase your traffic and sales. For example, you sell a toaster, and you are partnered with someone who sells microwave, and someone reached out to you who want to buy a microwave. You can help them in selling their products by referring the customer to them and they can help you in selling yours. You can also do collaborations with them offering combos, promotion sales etc which can help your business as well as the business you are partnered with to increase their traffic and sales which in turn increase your traffic and sales as well.