Influencer marketing, sometimes referred to as branded content or working with creators/artists, is without a doubt among the most effective marketing tactics available today. It has become a crucial component of the social media and advertising landscape in recent years. Why is that? The answer is as simple as this: because it enables you to connect with your target market in a manner that is authentic.
Think back to a time you were in the middle of reading a great article or scrolling through Facebook and scrolled past an ad — it probably made you roll your eyes. Typical digital marketing ads can seem irritating, which is why the majority for online users can block ads or request that they not be shown certain ads on social media platforms and browsers. Internet users benefit greatly from this, but advertising suffer as a result. Even if a buyer was interested in your goods or services, they might never know it exists due to oversaturation of content or because their preferred blocker knocked it out of sight.
But, if an influencer they engage promotes your brand or product, it is a game-changer. In fact, according to an influencer marketing report from 2019, 80% of customers made a purchase recommended by an influencer. From from what skincare product to try to where they should travel to next, people rely on influencers to help them make judgements about where to invest their time and money.
Even though it oftentimes seems too good to be true, businesses typically make $6.50 for every $1 they spend on influencer marketing and that’s just on avg. Two of China’s biggest live-streamers, Li Jiaqi and Viya, sold $3 billion worth of merchandise in one day in October 2021. That is almost 3x the daily average sales on Amazon!
Influencer marketing offers so many advantages to growing your business. It can:
Boost Engagement & Reach Target Audience
It’s challenging to get people to stop, look at your post on social media, like it, comment on it, and — miraculously — share it.
Social media users who are already interested in your niche are exposed to your content through relevant influencers. You don’t need to invest more money in audience research and testing because the influencer has already built this audience through social media.
Enhance Brand Awareness
As already mentioned, influencer marketing can significantly increase your online visibility and reach. Social users will learn more about your company, your brand, your history, your identity, and the solutions you provide. Help maximize influencer strategy by making sure that you’re producing worthwhile content that enhances their social media presence as well, guaranteeing value on both sides.
Build Trust & Authority
Influencers have built trust and credibility with their fans. People their recommendations and respond to their content. By partnering with an influencer, your brand will be exposed to an actively engaged audience.
Building a strong relationship with an influencer might begin with connecting and engaging with them. These connections could lead to joint ventures, live performances, and other opportunities!
Influencer marketing is efficient, reasonably priced, and ultimately worthwhile. You may quickly uncover excellent brand ambassadors and spokespeople by converting some of your casual online browsing into intentional influencer research. Ready to discover the power influencer marketing for your brand? Connect with us to help map out you influencer marketing journey.