Have you ever bought a product or a service based on the nomination of a YouTube channel owner you follow or an Instagram blogger? If you did then it means that you fell under the influence of influencer marketing.
Owners of YouTube channels and social media accounts are called Influencers, due to their influence on their followers and their ability to spread awareness and promote ideas.
If you want to use this type of marketing to promote your services and products, then you are in the right place to know everything about this marketing strategy.
Influencer marketing is the exploitation of the best content makers on different platforms in a specific field to spread awareness among people and promote a specific product or service.
Influencers create content for what you offer of products and services, and publish it among their followers on different platforms, which helps put your products in front of the audience that you target and then bring traffic and sales.
People are not satisfied with just knowing the advantages that your products offer, they also want to see someone they trust test these products and compare them with what is available in the market until they make the purchase decision.
If you go now, for example, to any famous channel in the field of phones on YouTube… you will find many comments in which people ask the owner of the channel about the best phones that suit them and fit their budget.
Also, if you go to an account for cooking and recipes on Instagram… you will find many comments asking the account owner about the best places to buy food and the best cooking tools.
This is what you must use to promote your services and products, Whatever industry you work in, you will have influences on different social networks.
Let me convince you of the necessity of relying on influencer marketing, especially at this particular time, through the following points:
1- High advertising costs
Advertising has become costly as a result of the high competition, you are not the only person who wants to promote products and services in your field, and you are not the only one targeting that audience.
For example, if you want to promote clothes for girls, do you think that you are the only one targeting this sector of people? of course not, all of this leads to a high cost of advertising.
All this and without forgetting the cost of testing and experimenting, so that you can settle on profitable ads that suit your audience and achieve the best results, unlike the influencer marketing that you can test easily and at no cost.
2- Many influencers do not know their true value
This type of marketing is not known by so many marketers and owners of companies, especially medium and small companies.
Also, many influencers hardly contacted by any company to make an announcement. They will be very happy just because of a communication from a company, and they may be satisfied just with a free product or obtaining a small amount of money.
This is what you have to take advantage of, as competition is weak, and there are a lot of influencers you can work with.
3- Avoid the cost of making content
One of the most important marketing strategies that a lot of brands rely on is “content marketing”, and despite its importance, it can sometimes be expensive.
You may need to photograph your products or make some promotional material in order to promote it, but you can avoid all this when cooperating with any influencer.
The influencer is the one who creates the content and the one who will promote it, and this makes you save time, money and effort.
4- Spreading awareness and increasing confidence
Any professional marketer knows that most people need to interact with the brand more than once in order to make a purchase, and most people will not purchase what you offer just because they saw an ad.
They need to read about your products and see your ads in more than one place in order to trust you more and more, and this is exactly what influencer marketing provides.
Influencers contribute greatly to spreading awareness about your products and services among their audience, which drives them to search for these products more and interact with your brand, which facilitates the process of converting them into your customers.
Although there are some tools that may help in searching for influencers, such as Keywords and Hashtags search tools or Influencers ranking tools like Social Blade, however, I think that the best way to search is manual search, you should search by yourself on the various platforms for influencers, for example, if you search on Instagram, you use all the hashtags available until you find influencers you need to work with.
Also, you can use the feature of displaying similar accounts provided by Instagram to display the accounts in the same field you are looking for, or search through the audience itself, if you are targeting for example girls under the age of 20… why don’t you ask some of them about the accounts they follow on Instagram or the channels they love on YouTube.
Hiring influencers is very simple, all you need is:
- The agreement on the form of the content: You can ask the influencer to offer you an example of the content that he will make.
- The agreement on the quality of the content and number of posts: for example, a YouTube video — Instagram story — 3 posts on Instagram for 3 different days and so on.
- The agreement on the time of publication.
- The agreement on the financial compensation.
Marketing through influencers is one of the most important marketing strategies in the current period. Every day there are new influencers, and people depend more and more on influencers and social media to obtain information.
Also, people nowadays are less to rely on traditional media such as television and newspapers… which has led many companies to rely on social media and influencers.
For this you have to ride this wave and use it for your advantage but remember that the primary skill of any marketer that determines the success of his marketing campaigns is testing and then analyzing the results.
And remember that, the one who renew, develop and search new and different methods and strategies, is the one who achieves the best results and guarantees himself a place in the market that is getting fierce every day.