If content reigns supreme, technology reigns supreme. Especially now, when we’re all working with fewer resources, in remote locations, and on a tighter budget — while digital content is in higher demand than ever. Having good technological backing is always a good start for creators these days.
With a whooping market worth roughly $104.2 billion, creator tools are the new buzz in the content creation field. Due to the strong demand in the creative economy, these creator-focused firms assist modern-day creators in various areas, including content production, audience management & communication, audience monetization, and more.
Fortunately, thousands of content creator tools for hosts have been developed to make our life easier — by simplifying communication, speeding up creation, and everything in between. The numbers back it up:
- Video attracts a lot of online interest from people of all ages, and by 2021, it’s expected to account for 82 % of all online traffic.
- Material with images receives more views and shares than content without images.
- Images can help your marketing convert, raising signups by up to 329 % on one occasion.
- Customer retention can be boosted through video, as demonstrated by Tiger Fitness, which had a 60% return rate.
Let’s understand who is a content creator and why they need creator tools today.
A content creator is a person who develops entertaining or informative content for distribution via any medium or channel. Digital content development is significant because that’s where most material is consumed (and where the money is if you want to make money from your efforts).
Newsletters, emails, digital marketing materials, brochures, social media, articles, annual reports, advertorial, editorial, and company communications, among other things, are all examples of content creation for businesses.
Creator tools for Instagram and other channels help content creators enhance their content delivery and notch up their quality of content. Creator tools for hosts simplify the process of content creation and act like butter to your bread. Right from filming the video to post-production, creator tools for Tiktok and other social media platforms help every step of the way. They ease out the work and input process of the creator plus enhance and add finesse to the overall output of the content.
If you compare two content creators, one uses video editing software to edit their videos vs. the other who films the video and posts it as it is, which one would you prefer and why?
The answer is pretty obvious. We would, any day, select the creator who takes some effort in editing their video and has a presentation factor attached to it. It is because, as viewers, we have a short attention span. If the video does not serve quality, we will not watch it. It means no traction on your content and a total waste of the creator’s efforts. But why is content so important? The following section attempts to answer just that.
Content creation is the supreme inbound marketing technique. When you develop content, you’re giving your audience helpful information for free, bringing new consumers to your website, while keeping current ones engaged. As these content marketing statistics show, you’re also bringing in a lot of money for your business:
- Content costs 62% less than traditional marketing and generates three times more leads.
- Content marketing generates 126 percent more leads for small businesses than it does for those who do not.
- A customer’s reading of a blog leads to 61% of online purchases.
- Businesses that publish 16 or more blog articles per month receive 3.5 times the traffic as those that publish four or fewer posts per month.
Content creations may help you reach a new audience, turn an existing audience into consumers, and drive repeat business. Use one of the various content creation tools available to assist you in creating that material.
Choosing the right creator tool is an important step in your journey. That is because it can assist you in creating successful content. Tools can’t replace a solid content strategy, but they can speed up the process, provide insights you wouldn’t have had otherwise, and help you create better-performing content.
Content is no longer limited to the pages of your company’s website. Your social media channels are another effective technique to increase business growth, and the information you publish for them will reach your target audience more directly.
The power of social content, if used correctly, may help turn your customers into brand enthusiasts. In the same way, those disgruntled customers are happy to brag about it on their own social media channels; satisfied customers are pleased to brag about it on their social media platforms.
To find the best tool for the job, examine the type of material you want to create and the goals you want to achieve with it. If you choose the wrong tool, you risk paying for something that isn’t helpful, too confusing, or not valuable enough for what you need to perform — so, be careful.
The quality of your content determines your growth in the field. In an era where content creation is everywhere, you need to be the best to stand apart from your competitors. So, let’s go through a list of essential creator tools for hosts that every content creator needs to kickstart their journey. In the list below, we cover all the necessary equipment and software (both free and paid) that you, as a content creator, need to begin or enhance your creative journey.
Laptop or Computer
You can’t just use any laptop to create high-quality, exciting material for viewers to enjoy for your virtual showroom. The laptop you purchase should have the most recent processor and sufficient RAM. It should also have a GPU capable of running Adobe Premiere Pro and Photoshop applications.
High-resolution ultra-wide monitors are used by some professional designers, vloggers, and YouTubers. It provides them with up-to-date content. Because they spend most of their time rendering and editing, these large displays offer additional screen space.
The qualities that distinguish good material, particularly films and photographs, are as follows: A good camera is also required for high-resolution and high-quality movies and photos. Here’s a guide on how to master product photography
If a camera is pinching your pocket right now, a smartphone with a high-quality camera capable of capturing video in the same way as a DSLR will be a better choice. After all, you’re looking for high-resolution videos and photos.
Some content creators may not require microphones, but the vast majority do. If you’re going to record vocals for music, create vlogs or podcasts, a good microphone is a must-have for your material. Although most cameras include microphones, they are not capable of recording high-quality audio.
The Rode go-on camera shotgun microphone may be the most popular among content creators. Another is the Blue Yeti USB microphone. Both of these microphones are excellent for outdoor vlogging and producing YouTube material.
For any content creator, a tripod is a must-have. If you’re going to be filming by yourself, you’ll need to be able to control your camera without someone standing behind it. Blurry photographs and shakiness that distorts images and videos can be prevented using a tripod, making your content more solid and transparent.
Experts recommend that the tripod’s height correspond to the photographer’s height. For the sake of portability, the tripod for travel bloggers should be lightweight.
Canva — for content designing
Canva is a simple graphic design and video editing creator tool for Instagram and other social media platforms that lets you design and publish anything using a drag-and-drop interface. Users of Canva can choose from tens of thousands of design layouts for any project, including presentations, social media videos, posters, flyers, and invites. Add your materials to these templates, or use Canva’s selection of free stock photos, videos, animations, music, and fonts.
- End-to-end content designing
- Drag and drop interface
- Photo editor
- Premade templates and designs
- Stock images, icons, fonts, illustrations, and 1000s of vectors to use
Hitfilm Express — for video editing
HitFilm Express could seem intimidating at first if you are new to editing. It is designed to create Hollywood-style films — but it’s well worth the effort because it’s one of the most excellent all-in-one free video editors out there. HitFilm allows you to create and edit audio and video transitions without constructing composite shots, which saves time when editing.
- With motion tracking, color pickers, and cropping tools, you can edit videos like a pro
- Give enhancements to composite shots that allow you to animate two different clips together for bizarre video effects
- An auto-stabilizer to smooth out shaky footage
- Adaptive trimmer
- Hold the ability to replicate a set of attributes from one clip and apply them to another
- Audio mixer feature for professional-quality output
- Push, zoom, and dissolve are just a few of the transition choices available
Plaza — for video streaming
Plaza uses live video streams to help brands connect with, engage, and sell to their audiences. In their free plan, you can get up to ten free live video sessions packed with a branded UI and Shopify catalog sync. With Plaza, you can speak to your audience one-on-one and drive massive conversions and sales to your brand. Not just that, the platform is a great creator tool for hosts who are looking to enhance their live streaming experience.
Being an innovative virtual video solution, Plaza is a new-age technology for professional creators and brands. You can customize your audience’s experience and even offer video consultation through Plaza. If you are an Instagram creator or other social media platform that runs a small business, Plaza is all you need to grab your audience and convert them into paid clients. You can try Plaza for free today!
- Virtual showrooms
- Branded video sessions and live streaming
- On-demand video session
- High engagement and conversion rates
- In-session co-browsing
- CRM Integration
- Data and Analytics
- Martech Integration
- In-session POS
Hootsuite — for scheduling content
Hootsuite is a creator tool for Instagram that lets you organize, schedule, and syndicate your social network postings. With your social media marketing, Hootsuite can save you time. You can manage Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest all from one place, rather than logging into each network and posting one by one.
- Automatic scheduling
- Monitor social media accounts
- Measure analytics and engagement
- Basic task management
Audacity — for audio editing
Audacity is the best free audio editing creator tool for hosts out there. To some extent, you can multitrack (have more than just one stereo track, e.g., a full band recording).
There are many effects and plugins to choose from, and it is simple to use once you have become used to it. It is without a doubt the most widely used free audio editing program. If you wish to do gain staging/track balancing, reset all of the gain sliders.
- On a PC, record live sound and playback audio.
- Convert music tapes to MP3 or CD format.
- Supports editing for MP2, MP3, AIFF, WAV, and FLAC formats.
- Duplicate, cut, blend, or graft together a variety of sound documents.
- A sound recording’s pitch or speed can be altered by this creator tool.
Creator tools are an essential part of a professional content creator’s journey. All in all, it makes work easier and quality, unmatchable. Plaza is an all-in-one creator tool for hosts (both individuals and companies) that every professional content creator needs. If you are serious about scaling your professional journey and business, try Plaza free today!
You can also read on how Mejuri uses live video in their DTC model here.